Negotiation is a system.
Most leaders treat negotiation as an event—a meeting, a price discussion, a moment in time.
But in reality, negotiation is a system.
One that starts long before the first conversation — and defines the strength, margin, and advantage your business captures.



Without a system, you're not negotiating, you're gambling.
Ante’s Proprietary approach defines the strength, margin, and advantage your business captures.


Counterparty mapping

Counterparty Mapping
We apply game theory and economic modeling to map counterparties both quantitatively (what are their alternatives?) and qualitatively (where are their strengths and weaknesses?).
This includes understanding BATNA structures, decision drivers, pressure points, and forecasting how leverage shifts over time.
Key Tools
- Counterparty BATNA Modeling
- Strength Index Analysis
- Leverage Position Tracking Over Time

Batna Engineering

BATNA Engineering
We systematically build, strengthen, and reposition your alternatives over time, while simultaneously working to weaken or narrow the counterparty’s alternatives.
This drives your true leverage and allows you to quantify ZOPA (Zone of Possible Agreement) — setting measurable targets for negotiation performance.
Key Tools
- Client BATNA Roadmaps
- Counterparty Alternative Disruption Planning
- Leverage Utilization Metrics

Strategic Collateral Development

Strategic Collateral Deveopment
We design all external-facing negotiation material and internal frameworks — merging negotiation science, behavioral economics, and operational psychology — to drive counterparty decision-making across modern channels (Zoom, Email, In-Person, Multi-Stakeholder Committees).
Key Tools
- Behavioral Science-Informed Offer Structures
- Value Communication Frameworks
- Cross-Channel Negotiation Messaging Templates

Negotioation Delivery Optimization

Negotiation Delivery Optimization
We design exactly how the negotiation will be presented, staged, and sequenced to influence decision pathways.
This includes who delivers offers, how and when anchoring occurs, stakeholder engagement management, and dynamic adaptation strategies.
Key Tools
- Offer Delivery Playbooks
- Decision Timing Strategies
- Stakeholder Influence Maps

Concession Strategy Design

Concession Strategy Design
We map the “chessboard” of the negotiation — planning concessions, sequencing offers, and structuring second and third moves before the negotiation starts.
Critically, we design not just for today’s deal but to strengthen your position for future rounds of negotiation (repeat interactions).
Key Tools
- Concession Planning Matrices
- Power Accumulation Frameworks for Repeat Deal Cycles
- Stakeholder Influence Maps
Time to up the Ante

Negotiation isn't a single event. It's an engineered system. Are you building yours?

Increase topline Sales
Identify and amplify your position in the market through differentiation. Becoming 1-of-1 ensures you’re the only choice.
Maximize Margins
Implement a proven playbook incorporating supply chain efficiencies to build a strong bottom line.
Add Long term Value
Build a repeatable, scalable process that can adds value to the business entity.

Training
Transform your negotiation processes with our structured, data-driven approach. Achieve higher win rates and protect your margins effortlessly.
Deal Engineering
Our repeatable frameworks empower teams to negotiate effectively and consistently. Reduce uncertainty and maximize deal value in every interaction.