Experience on both sides of the table.
As three-time founders, engineers, and strategists, we created Commercial Engineering: the science of scaling negotiation advantage across your business. We combine the best of negotiation research, strategic positioning, and systemized execution. Through training and consulting, we don’t just teach or advise—we build a durable, defensible moat. And we back it with contingency pricing, because we bet on outcomes, not theories.
Meet the Founders
Ian Myers
Engineering @ Penn State University | MBA @ Kellogg School of Management (Northwestern)
Ex-COO and Operations Leader — led over 500+ operational negotiations across sourcing, operations, and M&A
3x Start-Up Co-Founder (experience scaling, operating, and exiting businesses)
Favorite Type of Negotiation: Strategic Sourcing
Most Difficult Negotiation: 6- and 10-year-old chore duties
Favorite Bet to Up the Ante: Sell-Side M&A for SMB Business Owners
Keith Myers
Engineering @ Penn State University | MBA @ Haas School of Business (UC Berkeley)
Former Executive Sales and Operations Leader — led over 400+ sales and operations negotiations
2x Start-Up Co-Founder (deep experience launching and scaling businesses)
Favorite Type of Negotiation: Sales and Go-To-Market Strategy
Most Difficult Negotiation: Any interaction with his middle child
Favorite Bet to Up the Ante: Increasing Sales Teams’ Win Rates
Outcomes over Optics
As former business leaders, we know what it means to take time away from the frontlines.
Every Ante engagement is build around driving real outcomes, not empty deliverables
Systems Win, Single plays Don't
The best negotiation strategy in the world is worthless if it isn't repeatable, scalable and communicable.
Ante engagements focus on building systems that create lasting competitive moats – not just winning one negotiation
Data Informs.
Science Guides.
Ante merges your busines data with our proprietary market intelligence to engineer every move.
We quantify leverage, prioritize opportunities, model counterparty decision trees, and control negotiation dynamics scientifically
no Skin,
No Strategy
We're not here to sell decks. We're here to deliver outcomes.
Ante offers contingency-based pricing on qualified engagements because we believe confidence should be backed by performance.
As the CEO of a growing SMB, it’s hard to find outside partners who actually move the needle.
Leading a large insurance sales team in the Northeast, our business lives and dies by the fourth quarter.
As pioneers in psychedelic and integrative medicine, our practice quickly became a hot commodity.
APPROACH WITH CONFIDENCE
Learn the ante approach to negotiation
